Community

AFL Queensland Pride Round

Jarah Corporate is proud to be the naming partner of the award-winning AFL Queensland Jarah Corporate Pride Round, celebrating its 10th year of promoting inclusion, visibility and belonging across community Australian rules football.

For the past decade, Pride Round has brought clubs, players, volunteers and supporters together to champion LGBTQIA+ inclusion and create welcoming environments where everyone feels safe, respected and valued. In 2026, the introduction of the Jarah Corporate Pride Round Challenge further strengthens this commitment by encouraging clubs to lead through education, participation and visible support for inclusion.

As an organisation built on respect, integrity and genuine care for people, Jarah believes diversity makes communities stronger. We are proud to support initiatives that promote equality, encourage meaningful conversations and create lasting positive change through sport.

Recognised nationally with the LGBTQI+ Inclusive Innovation Award at the Australian Pride in Sport Awards, the Jarah Corporate Pride Round continues to demonstrate the positive impact community sport can have in fostering acceptance, connection and belonging.

Together with AFL Queensland, Jarah Corporate is proud to support a future where everyone has the opportunity to participate, feel valued and know they belong.

AFL Queensland - LGBTQ+ Inclusive Innovation Award

Huge congratulations to AFL Queensland for taking home the LGBTQ+ Inclusive Innovation Award for the ground breaking 2024 Jarah Corporate AFLQ Pride Round initiative!

This well-deserved recognition highlights the power of our national sport to foster belonging, connection, and education. With a strong focus on diversity, equity, and inclusion, the Pride Round wasn’t just a celebration—it became a powerful platform for awareness, affirmation, and real change across all levels of the game.

It’s been an honour to be involved in this initiative, supporting AFL’s commitment to making footy more welcoming and inclusive. As a nation, we should be proud to see programs like this leading the way toward a future in sport that is fair—both on and off the field.

Massive kudos to everyone involved in bringing this to life—especially Alyssa Beasley, for presenting this opportunity to Jarah Corporate and inviting us to sponsor this award-winning innovation.

It’s truly inspiring to see AFL Queensland paving the way for a sport that reflects the richness of our community—and creates space where everyone can belong.

University of Queensland Australian Rules Football Club (UQAFC)

Jarah Corporate is proud to to announce our sponsorship of the University of Queensland Australian Rules Football Club (UQAFC) – an iconic club with a strong legacy of developing talent, fostering community, and promoting diversity within the game.

We’re especially honoured to support the UQ Lionesses, the club’s women’s team, as they continue to lead the charge in creating a more inclusive and dynamic future for Aussie Rules. Their commitment to excellence both on and off the field is inspiring – and aligns strongly with our own values of leadership, equity, and opportunity for all.

With over 65 years of history, the UQ Red Lions have grown into one of Queensland’s premier football clubs, offering a pathway for student-athletes, community players, and fans to engage with the sport at every level.

Through our partnership, we aim to help provide a safe, supportive and high-performance environment where athletes of all genders can thrive – because the future of footy is for everyone.